Here’s the big one, the highstreet
lookbook I’ve been looking forward to for months. There is no hiding the
fact I am more than a little bit addicted to Zara, I just can’t help
myself. For me Zara offer the best menswear selection on the highstreet
without a doubt, for me the brand puts just as much effort into their
menswear as they do their ladieswear. I think this really sets them
apart from the competitors who put little or no effort into the fashion
side of menswear, instead deciding to focus on traditional collections
that are the same year after year.
As far as styling goes the lookbook has three key trends – tailoring, minimalism and an underlying futuristic influence.
Tailoring.
If there is something Zara could win awards for it would be their
tailoring, no one on the high street can match the brand’s attention to
detail and emphasis on fashion & practicality. As usual this
lookbook is rammed full of traditional suiting given that it must be a
clear money spinner for Zara, however it’s the tailoring influences
elsewhere in the collection that caught my eye. From the structured
dress shorts to the pleated trousers S/S14 is a very sophisticated
affair.
Minimalism.
Something about this lookbooks feels very COS-esque, the colour
palette is very neutral with a bare minimum of prints & patterns.
Definitely a reserved S/S lookbook for Zara. There seems to be a huge
focus on the shape and cut of the pieces as opposed to the colour or
pattern, something that is reflected in the calm and relaxing shoot.
Futuristic Influences.
Building on the minimalistic styling and clean cut silhouettes
the collection features some pretty futuristic looking pieces, it feels
like the costumes you would see in a 90′s sci-fi movie which sounds
wrong but it works so well. The metallic bomber jackets are definitely
the most eye catching pieces in the lookbook and help to carry the
futuristic theme throughout.
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