Zara Menswear S/S14 Campaign Lookbook.

Here’s the big one, the highstreet lookbook I’ve been looking forward to for months. There is no hiding the fact I am more than a little bit addicted to Zara, I just can’t help myself. For me Zara offer the best menswear selection on the highstreet without a doubt, for me the brand puts just as much effort into their menswear as they do their ladieswear. I think this really sets them apart from the competitors who put little or no effort into the fashion side of menswear, instead deciding to focus on traditional collections that are the same year after year.

As far as styling goes the lookbook has three key trends – tailoring, minimalism and an underlying futuristic influence.

Tailoring.
If there is something Zara could win awards for it would be their tailoring, no one on the high street can match the brand’s attention to detail and emphasis on fashion & practicality. As usual this lookbook is rammed full of traditional suiting given that it must be a clear money spinner for Zara, however it’s the tailoring influences elsewhere in the collection that caught my eye. From the structured dress shorts to the pleated trousers S/S14 is a very sophisticated affair.

Minimalism.
Something about this lookbooks feels very COS-esque, the colour palette is very neutral with a bare minimum of prints & patterns. Definitely a reserved S/S lookbook for Zara. There seems to be a huge focus on the shape and cut of the pieces as opposed to the colour or pattern, something that is reflected in the calm and relaxing shoot.

Futuristic Influences.
Building on the minimalistic styling and clean cut silhouettes the collection features some pretty futuristic looking pieces, it feels like the costumes you would see in a 90′s sci-fi movie which sounds wrong but it works so well. The metallic bomber jackets are definitely the most eye catching pieces in the lookbook and help to carry the futuristic theme throughout.